Electronic Shelf Labels (ESL) – Digital Price Tags | b2bmerx B2BMerx
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Electronic Shelf Labels (ESL) – Digital Price Tags

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SUNMI Smart Electronic Shelf Labels enable retailers to update product prices and promotions centrally in real time through energy-efficient e-paper displays. Featuring three-color screens, seven-color LED indicators, NFC technology, and multiple display sizes, they help businesses reduce pricing errors, save staff time, and improve inventory and promotional management.

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SUNMI Smart Electronic Shelf Labels (ESL) are an advanced digital solution for managing product prices and promotional information across retail environments. They enable businesses to update prices centrally and in real time, eliminating the need to manually replace traditional paper price tags.

Featuring energy-efficient E-Paper displays, SUNMI ESLs present product prices, details, and promotions clearly using black, white, and red in standard models, while minimizing power consumption.

Each label features seven-color LED indicators that can highlight promotional items, out-of-stock products, and picking tasks. Active NFC technology also supports convenient interaction with compatible devices for efficient in-store operations.

Available in sizes ranging from 2.13 to 7.5 inches, the product range includes specialized models designed for low-temperature environments and water- and dust-resistant applications.

Key Features

  • Real-Time Price Updates: Centrally update prices and promotions without manually replacing labels.

  • Energy-Efficient E-Paper Displays: Clear product information with minimal power consumption.

  • Three-Color Display: Black, white, and red display

  • Seven-Color LED Indicators: Highlight promotions, out-of-stock items, and picking tasks.

  • Active NFC Technology: Supports interaction with compatible devices for retail operations.

  • Slim, Modern Design: Hardened glass and an elegant profile for professional shelf displays.

  • Operational Support: Assist with stocktaking, order picking, and product management through compatible systems.

  • Long Battery Life: Up to five years under specified operating conditions.

  • OTA Updates: Supports over-the-air system updates.

  • Multiple Display Sizes: Available from 2.13 to 7.5 inches.

Technical Specifications

  • Brand: SUNMI

  • Product Type: Electronic Shelf Label (ESL)

  • Display Technology: E-Paper Display

  • Display Colors: Black, White, and Red (BWR)

  • Display Sizes: 2.13 / 2.6 / 4.2 / 7.5 inches

  • Status Indicator: Seven-Color LED

  • NFC: Active NFC

  • Wireless Communication: SUNMI ESL Protocol – 2.4GHz

  • Frequency Management: Automatic Frequency-Hopping

  • Advertised Battery Life: Up to 5 years, depending on operating conditions

  • Firmware Updates: OTA Supported

  • Display Protection: Hardened Glass

  • Price Management: Compatible SUNMI ESL Centralized Management System

  • Specialized Versions: Low-temperature resistance down to -20°C or IP67 water and dust protection, depending on model

Applications

1. Supermarkets & Hypermarkets

Update prices and promotional offers across thousands of products centrally, reducing manual work and improving pricing consistency.

2. Pharmacies

Manage prices for healthcare products and medications while simplifying shelf information updates in accordance with applicable requirements.

3. Electronics Stores

Display prices, product specifications, and promotions clearly, with the flexibility to update information digitally.

4. Fashion & Accessories Stores

Simplify seasonal discounts and special promotions while maintaining organized, professional product displays.

5. Refrigerated & Frozen Food Sections

Use specialized low-temperature models to manage pricing in refrigerated and frozen product areas within supported operating conditions.

​6. Warehouses & Order Fulfillment Centers

Use LED indicators and digital product information to assist with product identification, order picking, and stocktaking through compatible systems.

Transform Retail Pricing with SUNMI ESL

Instant Updates. Fewer Errors. Smarter Management.

With SUNMI Electronic Shelf Labels from B2BMerx, manage product prices and promotions from one centralized platform while reducing the time and effort spent updating paper labels.

Benefit from energy-efficient digital displays, intelligent LED indicators, and centralized price management to streamline store operations and deliver a more organized, professional shopping experience.

​Transform your retail shelves with smart SUNMI ESL solutions from B2BMerx.